Search
Close
Search
Search
Close
Search

Sykes Holiday Cottages

One of the largest self-catering holiday property lettings agencies in the UK, Chester-headquartered Sykes Holiday Cottages was founded in 1991 by Clive Sykes. It has properties across the UK, Ireland and New Zealand.

Livingbridge invested in the business in January 2015, and at the time Sykes managed 5,000 properties in the UK and Ireland and generated £17 million revenue. By September 2019 the business managed over 17,500 properties with sales of £68 million, having delivered market leading organic growth and completed 12 acquisitions underpinned by a highly effective digital transformation strategy.

Livingbridge sold its stake in Sykes in October 2019 to Vitruvian Partners for the next phase of its growth story, investing in technology and people as it targets serving more than 3.5 million holidaymakers annually by 2023 and growing its workforce to more than 1,000 people.

Sykes Holiday Cottages - MTA 2019 National Winner Winner - BVCA National Management Team Awards 2019

Private equity impact

  • DEVELOPED A CORPORATE DEVELOPMENT STRATEGY, MAKING 12 ACQUISITIONS

  • WORKED WITH THE MANAGEMENT TEAM TO CREATE SCALABLE ONLINE CAMPAIGNS, OPTIMIZE OTHER CHANNELS SUCH AS SEO, AND DEVELOP GREATER BRAND AWARENESS

  • LAUNCHED MOBILE APP, MY SYKES

  • LAUNCHED FIRST TV ADVERTISING CAMPAIGN TO SUPPORT CONTINUED EXPANSION OF CUSTOMER BASE

  • GROWN THE BUSINESS INTERNATIONALLY, INVESTING IN NEW ZEALAND’S BACHCARE IN 2019

  • NUMBER OF PROPERTIES MANAGED MORE THAN TRIPLED

  • SALES QUADRUPLED

Achievements


WINNER OF THE BVCA MANAGEMENT TEAM AWARDS 2019

  • LARGE COMPANY TEAM OF THE YEAR – NORTH WEST



Location
Chester

Backers 
Livingbridge (2015-2019), Vitruvian Partners (2019 – present)


Achievements