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Blis

Blis is an advertising technology company that uses location and demographic data to deliver highly targeted advertising to mobile audiences. By making advertising more relevant to their consumers, Blis enable its customers to improve brand performance and return on investment.

Founded in 2004 and headquartered in London, it has eight international offices, including the US, Uruguay, Dubai, South Africa and Singapore. Clients include Airbnb, Sony, Jaguar, MasterCard, and Canon.

Blis secured seed funding from Beringea in 2007 before raising its first round of venture capital funding in 2011, with Beringea re-investing alongside Ballpark Ventures and Meridian Growth Capital. This was followed by a second round in 2016 from Beringea again, Endeit Capital and Unilever Ventures. 

Blis - MTA 2017 National Winner Winner - BVCA National Management Team Awards 2017

Venture capital impact

  • TOTAL INVESTMENT OF OVER US$25 MILLION

  • SUPPORTED THE BUSINESS FROM SEED STAGE TO HELP CREATE A GLOBAL LEADER IN THE LOCATION-BASED BEHAVIOURAL ANALYTICS SECTOR

  • SUCCESSFUL INTERNATIONALISATION, INCLUDING HIGHLY COMPETITIVE US MARKET

  • STRONG REVENUE AND EMPLOYEE GROWTH

Danny Schweiger, Joint Managing Director, Character World

Achievements

WINNER - BVCA MANAGEMENT TEAM AWARDS 2017

  • VENTURE-BACKED MANAGEMENT TEAM OF THE YEAR - SOUTH EAST



Location
London

Backers 
Ballpark Ventures, Beringea, Endeit Capital, Meridian Growth Capital, Unilever Ventures


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