Course overview
This one-day course will enable you to equip your portfolio companies with cutting-edge digital strategies needed to unlock value creation, with a special emphasis on the transformative power of Artificial Intelligence (AI).
Whether it be digital due diligence, understanding the value of data, correctly navigating today’s digital marketing landscape, or harnessing the potential of AI – this course provides a toolkit to understand the digital health of your portfolio companies and mitigate future risks.
AI is becoming an increasingly important part of a fund's deal process. Our course will cover the application of AI within the private equity industry, demonstrating how it can be used for value creation and how it can enhance your investment decision-making process.
View the course agenda
Key topics include
- How digital can be used as a value creation lever
- How digital due diligence can be used as an early input into value creation plans
- The value of data and how best to harness it for long-term gain
- The changing digital marketing landscape and what this means for your Portfolios marketing efforts
- The transformative power of Artificial Intelligence
- Harnessing the potential of AI
- The rise of Cyber security audits and how to make sure your portfolio is not exposed
What will delegates take away?
- An understanding of the role of digital due diligence pre-investment
- How to add value through digital development
- The building blocks of today’s digital operating models
- Access to new digital appraisal tools and benchmark data sources
Course Director
James Prebble
James Prebble is a highly experienced digital consultant with 15 years of extensive digital strategy and transformation experience across a wide range of industries and sectors. A digital expert, he works with businesses to facilitate business change and development through implementation of digital strategies and processes. James has significant experience supporting digital lead generation, customer strategy and digital service implementation programs for the Retail, FS, Life Science, Leisure and Transportation sectors.
Prior to establishing Palladium Group, James was a strategy director at a top 50 digital agency before a successful digital consultant career working with leading consultancy firms including ATOS, KPMG, Arthur D Little and Deloitte.
Palladium Digital Group are the 2018 winner of the Commercial Due Diligence provider of the year at the Unquote British Private Equity awards.
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Guest Speakers
Rich Klee, Palladium
Rich has over 18 years’ experience delivering digital products and services for global blue chips, award winning advertising agencies and fast growth star-tups and scale-ups. After graduating with 1st Class Honours in Software Engineering, Rich joined Intel, working in the UK and North America on a range of high technology projects. Following Intel, Rich went on to deliver complex digital programmes for large enterprises including Vodafone, News International, Pfizer and the European Space Agency. Latterly, Rich has focussed on product and technology leadership in VC-backed fast growth start-ups and scale-ups, before joining Palladium to help them deliver on their own SaaS product ambitions with the Prism smart data platform.
Tony Marshall, Privacy People
Tony transitioned into data protection in 2017, having spent nearly 20 years in commercial business-facing roles. At the time, the GDPR was imminent, and Tony was able to assist businesses of all sizes toward compliance. Since then, Tony has used his commercial acumen alongside his data protection and cyber security expertise to assist businesses toward compliance with the GDPR and equally being commercially aware of the impacts of their data decisions.
Daniel Spicer, Palladium
Dan leads the Go To Market team at Palladium Digital, having spent 15 years in the Digital Marketing industry, spending 5+ years at the unicorn SaaS platform Hootsuite, leading their EMEA marketing teams and most recently exiting his performance marketing agency after being acquired. Dan now spends his time consulting private equity and their portfolio brands on value creation; through the lens of data, technology and digital marketing best practice.
Adam Votava, DataDiligence
Adam is a co-founder and managing partner at DataDiligence, a specialist consultancy providing data due diligence, data strategy, and data delivery into private equity and their portfolio companies. Over the past 12 months, Adam has led 20+ data due diligences and 10+ data strategies and value-creation initiatives for private equity clients and their portfolio companies across Europe, Africa, America, and Australia in many industries.
Prior to establishing DataDiligence, he worked in various data science leadership roles in the corporate, consulting, and start-up worlds. Adam holds Masters’ degrees in Mathematics and Law from Charles University in Prague, and lives in Zurich where he enjoys cycling and hiking with his family.
Discover all the topics our guest speakers will be covering in their sessions in our series of 'Meet the Expert' videos below.
Course testimonial
"The course was a real eye-opener into the core areas we should be focussing on whilst conducting digital due diligence. I was previously unaware of the depth and breadth of company and market digital insight that can be obtained without any target company knowledge, all using clever digital tools. I will now strongly consider pure digital due diligence as a core part of future transaction processes"
Scott Mackenzie, Souter Investments
CPD accreditation
This course is CPD accredited by the CPD Certification Service for 6 hours. By attending this course, you will receive a digital certificate from Diplomasafe. This certificate allows you to share and save your new CPD accredited qualification on LinkedIn, adding instantly verifiable credentials and strengthening your professional profile.
Further information