There will come a point when President Trump is not mentioned in every opinion piece you read in the media. But that moment has not yet arrived, I have to warn you. Not in this contribution at least.
Sometimes in life the numbers, like the existential issues that surround them, just come at you thick and fast. And there’s been a blizzard of them in one particular direction in recent weeks.
By keeping it simple (I find that a good lesson for life), or vague (if you are being a bit more challenging) my prediction in this column a year ago that 2024 would be ‘lively’ was well borne out.
The two-part test of any comms strategy is that a core message has landed with its audience, and then had a positive effect. Whether it is selling the apocryphal tin of beans or getting people to vote for a political party, this always applies.
