Sometimes in life the numbers, like the existential issues that surround them, just come at you thick and fast. And there’s been a blizzard of them in one particular direction in recent weeks.
By keeping it simple (I find that a good lesson for life), or vague (if you are being a bit more challenging) my prediction in this column a year ago that 2024 would be ‘lively’ was well borne out.
The two-part test of any comms strategy is that a core message has landed with its audience, and then had a positive effect. Whether it is selling the apocryphal tin of beans or getting people to vote for a political party, this always applies.
